One of our very own MERMAIDS, Ellen from Greenwood, MS, was recently diagnosed with B-Cell Acute Lymphoblastic Leukemia.  We have created a yellow MERMAID thread bracelet to support Ellen's family and childhood cancer awareness.  We love this little Mermaid very much and are praying for her daily. These bracelets will be available October 12.

MERMAID Freckles are here!

We are so excited! Child, teen and adult approved!  

Available for wholesale! 

Make your tail sparkle and shine with our newest Bathtub MERMAID products, MERMAID Magic, a glitter lotion and Ocean Foam, a body wash/bubble bath. A clean tropical scent loaded with sparkle!

MERMAIDS  can now be found in The American Jewel Showroom